Belstaff – James Norton

For agency; Trends & Culture, Belstaff – BAFTA Nominated actor, James Norton for Autumn/Winter 2020 campaign.

Below: 30″ Social film, Belstaff AW2020, James Norton.

James Norton - Belstaff

James Norton

British actor and BAFTA Nominee James Norton takes us on a journey along the Jurassic Coast for this Autumn/Winter 2020 campaign. Norton is a familiar face for the Belstaff brand having starred in previous podcasts and informal social video content.

This particular campaign ran live so as to coincide with the launch of Belstaff’s New York store on the 1st Sept and transitioned the brand from the Summer to Autumn range.

Shot along Dorset’s Jurassic coast, Norton performs a monologue dedicated to his thirst for learning, experiences and the outdoors, offering a thought to “live within the moment.” The informal piece is graded with earthy natural, cooling tones, set within a changing autumnal climate.

Below: The 30 second film ‘in-situ’ upon the Belstaff website.


Belstaff Films

Edit house, Work Editorial delivered the offline cuts and Pickled conformed to the high-resolution media and processed and performed the grade.

In total, Pickled delivered 55 edits, an arrangement of 30, 15 and 6 second films as well as 9 individual 6 second social films. Each film was versioned into a number of resolutions and graphic combinations, delivering for varying social media platforms and in-store exhibits.

With COVID very much disrupting workflows, Pickled’s remote offering played a safe, creative and fluid role in processing the campaign, ensuring high level communication and swift responses to feedback.

The films can be seen across Belstaff’s social media pages, the website and in-store.

James Norton

Project Information

  • Delivery: Social and In-Store
  • Agency: Trends & Culture
  • Production: And Production
  • Director: Blair Getz Mezibov
  • Post Producer: Danny Jones
  • Online Finishing: Craig Reeves
Pickled. Social Media Instagram