Couch to 4K

For Chief and TBWA Manchester, Pickled post produced this fab creative for David Lloyd, designed to encourage families to come together and keep fit.

Chief’s studio in Manchester saw Pickled’s Craig Reeves and Danny Jones supervising the one day shoot, providing assistance with VFX plates and advising alongside directors Liam & Grant on how shots would come together at the compositing stage. Shot on an Arri Alexa at 4k with VFX carried across the Pickled virtual network within Autodesk Flame and the Foundry’s Nuke.

Overall there were four deliverables of varying length, each containing stretching sofas, green screen compositing, beauty work, screen replacement, clean up and lens flare enhancements.

Below: Before & after example