Google – Dear Local

For Redwood BBDO, “Dear Local” campaign – Google.

Below: Anthony Joshua, Dear Local – Google TVC.


Dear Local

Pickled provided post-production VFX for Redwood BBDO with their campaign for Google, “Dear Google”, encouraging users to leave reviews for their favourite local shops and attractions.

The campaign stars actress and singer, Sheridan Smith and boxing champion Anthony Joshua.

Working across TVC, social and mobile edits, the collaboration saw Pickled deliver over 20 plates for online.

Set the task to clean-up brands and bring focus to the on-screen talent, the set of films were background de-branded where necessary.


Dear Google: Sheridan Smith


With content being shot throughout the pandemic, Pickled’s artist network was already in place and ready to action the shots without COVID-19 standing in the way.

With teams all ready in play within our post-production network, communication + post-strategy is sewn into the fabric of our being – this meant for smooth transitioning, working with our clients from what was normal, to ‘the new normal’ and swift delivery of shots for this Google campaign.

Project Information

  • Delivery: TVC, Social and Mobile
  • Agency: Redwood BBDO
  • Producer: Ben Padfield (Redwood BBDO)
  • Head of Production: Paris Palmer (Redwood BBDO)
  • Pickled: Craig Reeves

TVC Broadcast diagram